If you’re using click and collect to increase sales, a few simple changes can make a big difference. First, advertise the service both online and in-store. Put it prominently on the homepage, product pages, delivery options pages, and social media. Train your staff to mention it, too.
To offer Click and Collect, you’ll need an online store. Many website builders offer templates for branded storefronts. You can also integrate BOPIS support with many popular eCommerce tools. It’s easy to set up, but it’s important to have a good online store in order to take advantage of BOPIS.
Click and collect is a valuable service for many retailers. It makes online shopping easier for your customers and eliminates the risk of damage in transit. In addition, it increases customer satisfaction. Traditionally, customers would need to call ahead to arrange collection, but now they can do so natively during checkout.
If your customers live outside of a five-mile delivery radius, click and collect is unlikely to be a good option for them. The high cost of fuel means that customers will probably prefer home delivery. Nonetheless, sample delivery data and foot traffic to see if click and collect is feasible in your area.